Thanks!
I can say I have also tried a lot of the products over the years, and every time I read about a new one I do share your skepticism!
I don't want to make any silly claims, but I can tell you what is different from the others.
Gobble has been developed by testing over several years, and most of the testing has been on wild fish with underwater cameras. Most or possibly all the other similar products has been mainly developed by tank testing in laboratories. Testing in nature gives you a lot more challenges but you also learn a lot more. In the fjords you might encounter a lot of different species in one trip and you can get a lot of data about what attractants work on which species. We usually run a rig with two identical baits. One with and one without Gobble. These are lowered from a boat or placed on the bottom in a holder or a cage. We also use this system to test the different versions versus each other to see what the fish prefer.
By luck more than anything we discovered a natural binder that will stick very well to all sorts of lures. This binder is attractive to some species in its own right and is the base of the product. To this we add a whole range of different substances. Some are meant to attract fish from a distance, and others is mostly taste additives that is meant to make the fish hold on to the lure. We use natural extracts from various sources and also pure molecules that is found in nature. This means we can theoretically pull fish from a longer distance than a natural bait. Also you can make a bait that contain attractive substances from several sources, for example in one variant we combine powerful substances that is found in squid, blue mussel and shrimp. As some have mentioned, it is made for artificial lures, but loads of people use it in combination with natural baits and claim it increase their catch rate.
We have also had a lot of good anglers testing this for years, and the feedback has been good. Most new reports begin with "I was really sceptical but....."
One of our testers caught the the Norwegian sea bass record last year, and this year he caught a even bigger fish. Both on soft baits with our product, and he gives Gobble a lot of credit for the catches.
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Thou the products is being sold as for
cod and bass in the UK they work on most species. I also think it is important to state the obvious, that there is no such thing as a magic bait. Nothing will pull in fish that is not there from miles away. Some times the Gobble will make a huge difference, some times it will make a little difference and some times you will catch just as much without it. But we are 100% sure that over time it will increase your catch rate.
Here is video from our testing, we run one lure with and one without Gobble as described earlier: